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About Us

 

So, it seemed like a harmless decision.

In 2017, after years of having a no.1 buzzcut, I grew my hair - and I soon realised that I needed to start using hair (and later beard) products again. 

I quickly came to realise that hair product had changed - a lot. 

The natural simple products that I had used and loved had vanished. In their place were products full of letters and numbers that sound more at home in a lab than my bathroom cupboard.

And the subtle fragrances were gone too. Anything vaguely wax-based carried strong, unsophisticated fragrances possibly aimed at the teen market.

It wasn’t always like this.

Not that long ago, there were hair and beard products with a natural wax base and used natural products.

They didn't set like concrete, wash out in the rain or shatter like dust in the wind. They allowed you to restyle your hair whenever you wanted to. All in all, they smelt, felt and held better. 

But I couldn't find them anywhere. We Three Kings was born - and we set about making hair products in that old style. After over a year of tuning the formulas to get the right balance of hold and fragrance, we started making small batches - firstly for our friends...then for their friends. And we didn't - and don't - use artificial ingredients.

It turns out that people really like the simplicity and purity of those simple oil-based styling waxes and beard oils. 

They like the look and hold that hair waxes provide. Clients with skin and hair conditions often tell us that our waxes are the only styling product that works for them. 

Drawing on the expertise of hairdressers and some trusted friends, we started hand-blended small batches. 

Then we started blending beard oils using argan oil and those same subtle natural fragrances. 

These days we have clients across the country. We still make every product by hand - with the care that comes from making something that we use ourselves every day. 

There is comfort in using products that do their job well and carry fragrances that make a subtle mature statement. After all, grown men and women - deserve better.

So, that's what we set out to make.